Branding

You’ve got the vision, the drive and the plan, now all you need is branding that reflects it. When things look and feel aligned, it clicks for you and your audience. We’ll create the branding you need to show up confidently and say,"trust me, I know what I’m doing” from day one.

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The Essentials
‍Brand Package

This is a streamlined, high-impact package that helps you get clear and show up with confidence. It includes the foundations of your brand strategy plus the key visuals to bring it all together. You’ll walk away with everything you need to start showing up consistently and intentionally.

+ Mini brand strategy

+ Logo suite

+ Colour palette

+ Fonts

+ Graphic assets/patterns

+ Brand guidelines

Perfect for...

Just starting out, pivoting your brand with clarity, looking for thoughtful design rooted in strategy, without the full deep dive.

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The Full Build
‍Brand Package

This one’s for brands that are in it for the long haul. It’s a deep dive into what makes your business tick. It’s designed to guide everything from your look and feel, to your messaging, marketing, and decision-making.

+ Full brand strategy

+ Logo suite

+ Colour palette

+ Fonts

+ Graphic assets/patterns

+ Extended brand guidelines

Perfect for...

Building a brand with big-picture goals, wanting to stand out in a crowded space, looking for clarity across your brand, marketing and beyond.

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Branding that grows with you

Once your core branding is in place, it’s time to bring it to life with business cards, social templates or other brand touchpoints. These add-ons help keep things consistent wherever your brand shows up.

Business Cards

Brochures

Marketing Material

Presentations

Menus

Packaging

Signage & Banners

Social templates

Need a hand picking the right package?

Fill out the enquiry form and when we catch up, I’ll talk you through the packages and help find the right fit for your brand.

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The essentials

Toolstack
Nodot
Strike
Circlum
Strasy

Every brand needs a strong foundation. This is the starting point for every project, think of it as the branding non negotiables'.

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Logo suite

01

A flexible logo suite including your main logo and supporting versions. Supplied in all necessary formats for both print and digital.

Colour palette

02

A set of brand colours, designed to create consistency and visual impact across all touch points.

Brand fonts

03

Your brand fonts with tips on how to use them so everything looks consistent and on-brand.

Brand guidelines

04

An easy to follow brand guideline pack. So you can keep everything consistent, wherever your brand shows up.

What to expect

Let's go
Toolstack
Nodot
Strike
Circlum
Strasy

Let’s chat through your ideas. Once the proposal’s all set and you're ready to start, here’s what happens next...

The briefing stage

01

We’ll start with a brand briefing and strategy session to explore your goals, audience, and what makes your business tick. How deep we go depends on the package you choose, but either way, it lays the groundwork for everything we design together.

The design stage

02

Next, I’ll put together two moodboards to explore different directions your brand could take. Once we’ve locked in the look and feel, I’ll design your logo and branding based on that direction. After presenting the concept, we’ll go through refinements together to make sure it’s just right.

The delivery stage

03

Once the design is final, I’ll prep and deliver your brand files in all the formats you need ready to print, post or share.

The aftercare stage

04

One of my favourite parts of the job is building lasting relationships with my clients. Once we’ve wrapped up the branding, you might find you regularly need new designs, but don’t want to start from scratch with someone new every time. That’s where a design retainer can help: monthly, flexible support tailored to your brand.

Make it yours

Want more than just the essentials? These optional extras help you build your brand toolkit, helping it go further by adding depth and flexibility to your branding.

We’ll go through your goals and figure out which add-ons make sense for where your brand is headed, so you get exactly what you need (and nothing you don’t).

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Toolstack
Nodot
Strike
Circlum
Strasy

Brand strategy

01

Brand strategy is the foundation of your identity. A process that gets you thinking about your brand’s purpose. We’ll dig into your mission, values, audience, personality and positioning. You'll walk away with a deeper understanding of your brand, helping you move forward with confidence. Packaged up in a full brand identity pack.

Custom brand assets

02

Supporting graphics, patterns or design elements that bring your brand identity to life beyond the logo. These visuals add personality and make your brand recognisable beyond the logo.

Social media templates

03

Editable designs for Instagram/Facebook to keep your feed looking on-brand. Available to use in Canva or Adobe Express.

Marketing materials

04

From business cards and flyers to brochures, decks and signage, designs that ensure a unified and professional presence.

Packaging

05

Product packaging that tells your story and adds a tactile brand experience.

Website

06

Customised Webflow theme sites that look like you, tailored to your style, content and brand needs.

The glow up begins here

Just starting out or refreshing your existing brand? This is your opportunity to create something that aligns with where you're headed.

I know investing in your brand and trusting someone with it can feel like a big step. That’s why I always take time to understand your goals and guide you toward the right package before any design work begins.

While quotes vary based on scope, clients can expect to invest from £600 for the branding essentials. Every project is bespoke, shaped by your stage of business, creative direction, and what you need to move forward. We'll discuss this in your discovery call

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Success Stories

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"Working with Charlotte on our rebrand at ArkTech AV Ltd was an absolute pleasure from start to finish. She immediately understood our vision and brought it to life in a way that felt fresh, modern & totally 'us'.

Her creativity, attention to detail, and clear communication made the whole process smooth and enjoyable. Charlotte didn’t just deliver a new look, she gave us a brand identity we're genuinly proud of. Couldn’t recommend her more highly!"
Matt Johns
Founder of ArkTech AV
"Working with Charlotte was a fantastic experience. She took the time to listen closely to what I wanted and translated my ideas into a website that not only reflected my vision but also gave me a real sense of presence within my field.

She guided the process with a calm and clear approach, making it easy and enjoyable from start to finish. The result is fresh, creative, and innovative. Charlotte has a brilliant eye for detail, design and originality and I feel very fortunate to have worked with her.

I was so impressed that I’ve already chosen to collaborate with her on my next project."
Taira Foo
Choregrapher & Movement Director
"I had a rough idea of what I wanted and Charlotte used her skills to create exactly what I was looking for! She worked with me and my criteria perfectly & I’m very happy.

She then went on to design my leaflets and business cards all to an exceptional standard. Can’t recommend Charlotte enough!"
Kerrie Saw
Kerrie's Dazzling Dogs