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Squilville
Date:
Service:
Client:
Squilville
Branding | Website | Marketing

Project Overview

Descritpion:
A playful brand for a growing world of squirrel stories. With Squishmas in Squilville set to launch, it was the perfect time to give the brand a refresh. The new identity needed to work across books, animation, social content and whatever’s next, while keeping all the cosy, whimsical charm fans love. We created a playful logo with hidden squirrel details, and paired it with a softened primary colour palette to keep things warm and full of character.
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01

The Challenge

Squilville started as a series of children’s books about a family of squirrels, but with the release of Squishmas in Squilville as an animation, the brand needed to grow. The challenge was to create an identity that could work across books, animation, social content and future projects, all while still feeling cosy and playful to appealing to a young, imaginative audience.
02

The Solution

The brand was designed as a flexible system built to grow with the Squilville world. A playful logo was created and customised with subtle squirrel tail and eye details hidden in the letterforms, adding storytelling into the design. Softened primary colours were used to keep the identity bold but warm, and adaptable across both print and screen.
03

The Outcome

The final identity gives Squilville a cohesive look that works across dfferent formats, from book covers to animation. It launched alongside the Squishmas in Squilville animation and sets a strong foundation for the brand as it continues to expand.

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