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The solution
I redesigned the website to spotlight her projects, using clean layouts that gave space for bold imagery while keeping navigation simple and considered. For the identity, I crafted a custom word mark and brand mark using a bold, chunky typeface. The leaning “T” and combined “TF” nod to movement and balance, while a monochrome palette with accents of electric blue kept the brand emotive yet striking.
This balance of structure and creative flair mirrors Taira’s personal style and her choreography. The overall identity brings in creativity, boldness and structure with a designed to match the strength of the work Taira produces.